As you go through the workshop, here are some tips that might be helpful:

  1. Create assumptions of why your company provides value for your customers and then validate those assumptions.
It’s okay to not know exactly what your value proposition is out of the gate. Write down a few different ways your product or service might be valuable and then match that value proposition to potential customers. You might just have one value proposition and one target market or you may have several of each. Match them up, and then go validate those assumptions by talking with customers.
It can be really easy to define your target market, set this information somewhere else, and then forget all about who your target market. You should be consistently updating and validating assumptions about your target market though. The more you know them, the better you’ll be able to market and develop solutions.

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