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Societal and Entrepreneurial Trends Through the Generations: Baby Boomers, Gen X, Millennials and Gen Z

The current upheaval of COVID-19 on the economy has pushed young entrepreneurs to pivot. Our recent research on minority-owned startups and small businesses in Michigan alone has pointed to some of the challenges that these young entrepreneurs face. However, it’s crucial to put this current economy into perspective by reflecting on the trends that have…